You’ve come a long way baby. Or Not.
Gini Dietrich just did a wonderful post on women and equality in the workplace. All about how both genders need to step up to the professionalism, close those gaps. Then there’s this.
The Crime: Summer’s Eve tells women the way to close that pay gap, get that raise is … to douche… Continue reading
It’s not rocket surgery, it’s marketing. Simple.
I tweeted that Douglas Adams quote again today, always one of my favorites. Simplicity is anything but simple. It’s hard to get it… Continue reading
@OldSpice, Why does women’s advertising suck?
There have already been tons of articles written about last week’s Old Spice YouTube-palooza, so I’m going to try to take this back to small business marketing.
Yes the Old Spice social media and advertising campaign was about engagement and certainly a win for the creative team. What got me was the… Continue reading
Pimp Your Business, Atlanta
If imitation isn’t the highest form of flattery, maybe stealing is.
Danny Brown has been giving people a chance to pimp their blogs on his own site. Gini Dietrich liked this so much she “acquired” the idea herself, though she did warn Danny… Continue reading
Personal Service: Marketing and Public Relations Secret Weapon
For all the chatter about branding, reaching out, building relationships and making connections, I wonder how much of it really cuts through and matters to the paying customer.
Service and the X Factor
If two businesses are selling the same thing for comparable prices, what’s the difference… Continue reading
You Should Sweat the Small Stuff
Customer service, social media campaigns, tech support, employee training, voice mail systems, environmental services, building signage: … it is all Marketing and PR and Branding.
Everything reflects on the company and the brand.
What does it say about a company that they are switching to using their own
Apple and the Missed Market Opportunity or Why Steve Jobs Needs to Call Me
The Number One reason I cannot convince folks to switch to MAC may not be what you think. It isn’t exactly “Price” or “the MAC cannot do everything.” They are easy to find, available in more Places than ever: Apple Stores, online and even some Best Buy locations.
No it is the other “P” of the marketing mix, Product: Apple does not make their computer, which is to say an Average Joe Portable Desktop Replacement. Continue reading