Got Plan? 10 posts on Social Media Strategy, Tools and Tactics
“Do you suppose they have an app for strategy?” Terrific and funny question, posed by Valeria Maltoni on her blog last week.
Many small businesses struggle with ideas for social media strategy, knowing the tools–Twitter, Facebook, LinkedIn, blogs–but not how to use them, measure success or where to start… Continue reading
My Evil Blogging Plan: Keep it Short and Sweet
Inspired … okay, guilt tripped by last week’s #SoloPR twitter chat, I am writing a short, sweet blog post.
Seth Godin has tons of readers and followers because he writes well, intelligently, and more often than not, concisely. But I am no Seth Godin and that’s fine.
Brevity is the… Continue reading
You’re Just a Tool, Social Media
Twitter may be Gini Dietrich’s favorite social media tool, but she’s also seeing the power of video and YouTube. Unless you’ve been in hiding, chances are familiar with these Big Dogs including Facebook and LinkedIn.
What else is out there? A lot.
Tweet Better. Show someone the standard web interface, they don’t… Continue reading
Twitter Taboos and the Real You: What don’t you Tweet?
A tweet this morning from Jeremy Meyers asked the question:
“If your personal Twitter account handle isn’t your real name, why not?”
His replies were interesting. Most people use a brand, have a common name, or someone already had that name. I replied that… Continue reading
Following from the Fringe: My 5 to Follow Friday Challenge
This week Mack Collier tossed out the idea to clear his Twitter follower lists and start all over. For someone like make with thousands of followers, it’s not a hollow or meaningless threat.
I have been pruning my followers list all along, trying to weed out the riff raff of… Continue reading
Hey Stranger: Why I am not LinkedIn with You
I don’t know you.
You have to set your social media boundaries, and when it comes to my professional reputation I mean business.
I don’t know this user. I do not click… Continue reading
Five to Follow Friday: Challenge Yourself
Another Friday, another day to recommend folks to follow on Twitter. I try and take the time to THINK about who and why I recommend people. It goes back to my first Five to Follow Friday Challenge.