“Do you suppose they have an app for strategy?� Terrific and funny question, posed by Valeria Maltoni on her blog last week.

Many small businesses struggle with ideas for social media strategy, knowing the tools–Twitter, Facebook, LinkedIn, blogs–but not how to use them, measure success or where to start… Continue reading

Tags: Brand, Communications, Marketing, Social media, strategy, tactics, Twitter

Last weekend I posted one of my first #FAILS on Twitter. Not quick to call folks out or slam someone with a #FAIL, but this one was too easy.

Saturday afternoon, I got a telemarketing call and nice work Do Not Call list! Yes I should have ignored it, let the… Continue reading

Tags: #Fail, Advertising, Communications, Direct Marketing, Marketing, Social media, tactics, Twitter

The October PRSA ICF meeting on Dead PR Tactics provided smart ideas from panelists: Connie Bryant, Newell Rubbermaid; Nancy Rogers, BOLDface Communications, Green Earth PR Network; Chris Schroder, Schroder PR; and moderator: Ed Van Herik, Independent Counselor.

After identifying… Continue reading

Tags: Marketing, PR, press releases, Public Relations, Social media, tactics

This month’s PRSA Independent Counselors meeting on Dead Public Relations Tactics provided great insights coupled with funny stories from panel speakers, including: Connie Bryant, Newell Rubbermaid; Nancy Rogers, BOLDface Communications, Green Earth PR Network; Chris Schroder, Schroder PR; and… Continue reading

Tags: Marketing, PR, press release, Public Relations, Social media, tactics