“A common mistake people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.�

I tweeted that Douglas Adams quote again today, always one of my favorites. Simplicity is anything but simple. It’s hard to get it… Continue reading

Tags: Communications, Design, Marketing, PR, Public Relations, Social media

Inspired … okay, guilt tripped by last week’s #SoloPR twitter chat, I am writing a short, sweet blog post.

Seth Godin has tons of readers and followers because he writes well, intelligently, and more often than not, concisely. But I am no Seth Godin and that’s fine.

Brevity is the… Continue reading

Tags: Blog, Communications, LinkedIn, Marketing, PR, Public Relations, Social media, Twitter

There have already been tons of articles written about last week’s Old Spice YouTube-palooza, so I’m going to try to take this back to small business marketing. 

Yes the Old Spice social media and advertising campaign was about engagement and certainly a win for the creative team. What got me was the… Continue reading

Tags: Advertising, Creativity, Marketing, Public Relations, Social media, YouTube

A tweet this morning from Jeremy Meyers asked the question:

“If your personal Twitter account handle isn’t your real name, why not?�

His replies were interesting. Most people use a brand, have a common name, or someone already had that name. I replied that… Continue reading

Tags: Communications, Marketing, PR, Public Relations, Social media, Twitter

I share articles and how-to’s on improving communication and blog writing all the time. When I comment, it’s always the same:

Want to write good blog posts?

• Read good posts, articles and stories.

Tags: Communications, Marketing, PR, Public Relations, Social media

I’ve read so many great posts on the metrics of marketing, public relations and social media campaigns. This week Chris Penn had one of the simplest, smartest analogies I have read in a while:

“Diagnostic metrics tell you how the trip is going. Objective metrics tell you when you’re there.�

For… Continue reading

Tags: Advertising, Brand, Marketing, PR, Public Relations, small business, Social media

I’ve had a busy week of personal and technical difficulties, and just gotta single out a few folks. Sort of.

Real Mac Software is a smart company, and has a great community in place to offer suggestions, develop companion products. As a result they have an active user base on their forums… Continue reading

Tags: community, Marketing, Public Relations, small business