My Evil Blogging Plan: Keep it Short and Sweet

Inspired … okay, guilt tripped by last week’s #SoloPR twitter chat, I am writing a short, sweet blog post.

Seth Godin has tons of readers and followers because he writes well, intelligently, and more often than not, concisely. But I am no Seth Godin and that’s fine.

Brevity is the… Continue reading

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You’re Just a Tool, Social Media

Twitter may be Gini Dietrich’s favorite social media tool, but she’s also seeing the power of video and YouTube. Unless you’ve been in hiding, chances are familiar with these Big Dogs including Facebook and LinkedIn.

What else is out there? A lot.

Tweet Better. Show someone the standard web interface, they don’t… Continue reading

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Social Media, Public Relations, Marketing in 2010: Looking Back, to the Future

(aka The obligatory New Year’s blog)

Expecting a countdown of best Social Media moments or worst Public Relations goofs for 2009? A list of top SM or social marketing or PR trends for the past year? Not here. Marketing predictions or PR Trends for

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Coattails of Giants: Link bait and the Social Media C.C.

In his review of a new book on social media, blogger Mark Schaefer suggested that SM is a little like a country club: exclusive. It’s an interesting post that has evolved into a great debate.

Is there a Social Media club or in-crowd?  Sure.

Many… Continue reading

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Social Networks & the Rookie, Part the Second: Personal or Professional?

Now that I blog and tweet, I’ve been honing my strategy for using social networking tools. The more I do this, the more I know I’m right to keep a little healthy separation between my personal and professional social networks.

The Great Divide: Public vs. Private
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All dressed up, nowhere to Tweet.

Confession*: I am one of those folks who turns off, shuts down, unplugs and walks away from time to time.  Could be that I’m on a deadline and want to avoid distractions, or doing some slacking like … sleeping or eating.  So when I logged in this morning, low and behold… Continue reading

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If your friends Jump the Shark, you may as well too: A newbie’s dive into Social Networking

The Internet is filled with tons of information, powerful tools and ways to further our personal and professional lives.  But it is also the gateway to the biggest distraction in the known universe, with anything everything just a search and click away.

Resistance is futile.

I held out longer than most, only actively joining Continue reading

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