You’ve come a long way baby. Or Not.
Gini Dietrich just did a wonderful post on women and equality in the workplace. All about how both genders need to step up to the professionalism, close those gaps. Then there’s this.
The Crime: Summer’s Eve tells women the way to close that pay gap, get that raise is … to douche… Continue reading
Give up already. Marketing Perfection, Thy Name is Illusion
That is right: Perfect is a myth, frankly total bullshit.
Nothing is perfect, not your dream TV couple, not the fine steak paired with an excellent Bordeaux, not your latest blog post or marketing campaign, and certainly not your business.
Perfection is beauty, it’s all in the eye of the beholder… Continue reading
@OldSpice, Why does women’s advertising suck?
There have already been tons of articles written about last week’s Old Spice YouTube-palooza, so I’m going to try to take this back to small business marketing.
Yes the Old Spice social media and advertising campaign was about engagement and certainly a win for the creative team. What got me was the… Continue reading
FlashForward Marketing: The Future of Your Campaign
I’ve read so many great posts on the metrics of marketing, public relations and social media campaigns. This week Chris Penn had one of the simplest, smartest analogies I have read in a while:
“Diagnostic metrics tell you how the trip is going. Objective metrics tell you when you’re there.”
For… Continue reading
Think Global, Pitch Local Atlanta
Public Relations delivers great value for business, whether it’s managing a crisis or building stronger relationships. For a small business that cannot afford expensive advertising and promotional campaigns, public relations–smart PR, that is–can make a big difference.
Thanks to the PRSA Georgia Independent Counselors Forum and Mitch Leff
Pimp Your Business, Atlanta
If imitation isn’t the highest form of flattery, maybe stealing is.
Danny Brown has been giving people a chance to pimp their blogs on his own site. Gini Dietrich liked this so much she “acquired” the idea herself, though she did warn Danny… Continue reading
Three Ways To Get New clients (or not)
I’m evil with my SEO bait, RSS friendly headline. Really these are the three easiest ways to spot the tire kickers and looky-loos.
Photo credit: cohdra from morguefile.com