It’s not rocket surgery, it’s marketing. Simple.


“A common mistake people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.”

I tweeted that Douglas Adams quote again today, always one of my favorites. Simplicity is anything but simple. It’s hard to get it right, to really nail “simple” without outthinking your audience.

Writing.

Tweet today from HBO’s True Blood “Blah blah watch this preview blah.”

How many ads or sales pitches have you see that read “blah blah buy our crap, you’ll like it blah?” Not many and that’s a shame. Forget the hard sell, go for the authentic simple pitch.

Design.

I love this minimalist design for a business card. Even without knowing much about this person, I can tell he’s a designer of some sort, a creator. Plus the card does its job: lets me know how to contact this person, even if not by phone.

Marketing.

The @OldSpice ads were nothing more than a hot guy in a towel, reading clever copy. Brilliance that combined with a smart social media strategy, catapulted the brand into the stratosphere and for a day, shut down YouTube. Tons of blog posts on this, including mine.

Social Media.

You go online, you set up your LinkedIn, Twitter profiles, a Facebook page. You share, you connect, you engage. You’re authentic and suck less. Here are 9 tips to help you get started.

Social Media Marketing.

There’s a difference. You build relationships, you help others help themselves, expand your brand and your business. Kodak and their social media marketing doesn’t just try to sell you cameras and film, they try to help you take better pictures. They focus on the consumer as well as businesses via three different blogs, podcasts and more.

If you have a small business, don’t make your marketing, public relations, or social media be harder than it has to be. Keep it simple, stupid.

  • Need business cards: find a designer, an affordable printer and just get it done.
  • Want a website: buy a domain, install WordPress and make it happen.
  • Have a story to share: no one knows it better than you, so Tweet it, tape it (YouTube), write it (blog). Start with the basics.
  • Have customers who love you: get their testimonials, and SHARE!

Or just hire me. I can simplify it for you. :-)

Atlanta Public Relations, Marketing and Social Media

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