Many small businesses struggle with ideas for social media strategy, knowing the tools–Twitter, Facebook, LinkedIn, blogs–but not how to use them, measure success or where to start.
As a PR pro, I can tell you that social media can make your professional life better.
Social media experts have learned to share. Tips on social media, how to advice on setting up Facebook pages or Twitter accounts, the Ins and Outs of blogging for inbound marketing. You name it, it’s out here.
From the blogroll and beyond: I’ve got 10 posts (counting Valeria’s) this week on social media marketing strategy.
Got Game Plan?
- Beth Harte has a great outline for planning, to develop social media strategy that goes past falling in love with the latest shiny object like YouTube or Facebook.
- Here’s a blueprint of what a social media plan may look like, courtesy of Neicole Crepeau.
- Are you pro-active or reactive with your social media strategy? asks Jay Baer.
- Carol Philllips with five questions to test your social media brand strategy.
- Marc Hausman with three things he thinks are critical to social media success. Strategy is priority #1.
Think Global, Shop Local
If your social media reach doesn’t need to go viral–just around the corner–to get you ahead, there are plenty of strategies for using social media for local businesses. Four posts for marketing local, retail business:
- Gini Dietrich makes the case for using location based marketing… right now.
- Adam Vincenzini has five ways to step up to Foursquare.
- I loved this post on using social and being helpful for marketing greatness. Another gem from Jay Baer.
- Brand new and shiny is Shopkick, another location based “check in” smartphone app for retailers.
Have a favorite blog post on social media marketing strategy? Please share it here.
Atlanta Public Relations, Marketing and Social Media