I’m as sick of some of the so-called “rules of engagement” when it comes to social media tools like Twitter as the next person, but let’s get real. You call tech support, customer service, hell anyone.. what do you want more, the automated unhelpful phone crap or a real person?
I think we can all agree that Auto DMs and follow backs are bad robots. IMHO automated tweeting is the unholy stepchild of real-time work pressures, ADD, narcissism and Al Gore’s Internet.
Tweeters who automate.. virtually every last tweet. Why bother? Twitter is real-time. If you’re not doing it LIVE, it’s drive-by tweeting. You’re fraking broadcasting, not embracing “the great conversation.”
Sync your Facebook, LinkedIn, blog and Twitter. Fine. But scheduling 20-50 tweets a day, when you’re only around 5 minutes for real conversations is lame.
A little automation may be okay, but if anything more than 20% of your tweets are preprogrammed, that’s bullshit.
Tweeters who RT crap at super (automated) speed:
- Dead links, so I know you aren’t really reading. DOH, busted!
- The same crap already retweeted by everyone else. You follow @Mashable. Joy, now find something else worth sharing.
- The next post by @BigName. Within 2 minutes of the initial tweet. Sure Brian Solis may know his stuff, but his posts are like graduate symposiums, don’t think you read it that fast. Enjoy your Kool-Aid.
Tweeters who just hype their own crap. If you’re scheduling half your tweets, odds are they’re mostly about you. Stick to an 80/20 rule: if more than 20% of your tweets are all about you, get over yourself.
Tweeters who are fakers. Unless you’re POTUS, you are NOT so important that you can’t type the occasional 140-character post. I cackle at the irony that @AndersonCooper is a verified account but at least there’s disclosure of the group effort.
Not saying he’s the devil but I don’t follow Guy Kawasaki. He doesn’t tweet himself, automates most of it, rarely replies. “His” stream shares the work of many others without the credit of a retweet, and even after coming out as not tweeting himself, the tweets and replied are not labeled by ghost writers via initials.
Not saying he’s doing it “wrong” either. He’s upfront that he’s all business and AllTop, gotta give him that. I just don’t care for his style, but then he has the bigger bank account so what the hell do I know?
Those Pesky Exceptions
You can’t watch or feed your Twitter stream all day long, you’ve got actual work to do. Automation is not a crime, but a little goes a long way.
A great example is Gini Dietrich, who does automate some of her tweets. She also makes the effort to follow in real-time, reply to her stream, retweet others and reply to comments on her blog. She engages, she participates, she “gets” it.
Do you like automated DMs and RSS feed links, the “set it and forget it” style of Twitter? Fine, embrace your way of faking it.
You’ll just have one less follower.
Photo Credit: HubSpot via CC license.
Atlanta Marketing, Public Relations, Social Media