You’ve come a long way baby. Or Not.
Gini Dietrich just did a wonderful post on women and equality in the workplace. All about how both genders need to step up to the professionalism, close those gaps. Then there’s this.
The Crime: Summer’s Eve tells women the way to close that pay gap, get that raise is … to douche… Continue reading
Give up already. Marketing Perfection, Thy Name is Illusion
That is right: Perfect is a myth, frankly total bullshit.
Nothing is perfect, not your dream TV couple, not the fine steak paired with an excellent Bordeaux, not your latest blog post or marketing campaign, and certainly not your business.
Perfection is beauty, it’s all in the eye of the beholder… Continue reading
It’s not rocket surgery, it’s marketing. Simple.
I tweeted that Douglas Adams quote again today, always one of my favorites. Simplicity is anything but simple. It’s hard to get it… Continue reading
Got Plan? 10 posts on Social Media Strategy, Tools and Tactics
“Do you suppose they have an app for strategy?” Terrific and funny question, posed by Valeria Maltoni on her blog last week.
Many small businesses struggle with ideas for social media strategy, knowing the tools–Twitter, Facebook, LinkedIn, blogs–but not how to use them, measure success or where to start… Continue reading
My Evil Blogging Plan: Keep it Short and Sweet
Inspired … okay, guilt tripped by last week’s #SoloPR twitter chat, I am writing a short, sweet blog post.
Seth Godin has tons of readers and followers because he writes well, intelligently, and more often than not, concisely. But I am no Seth Godin and that’s fine.
Brevity is the… Continue reading
@OldSpice, Why does women’s advertising suck?
There have already been tons of articles written about last week’s Old Spice YouTube-palooza, so I’m going to try to take this back to small business marketing.
Yes the Old Spice social media and advertising campaign was about engagement and certainly a win for the creative team. What got me was the… Continue reading
You’re Just a Tool, Social Media
Twitter may be Gini Dietrich’s favorite social media tool, but she’s also seeing the power of video and YouTube. Unless you’ve been in hiding, chances are familiar with these Big Dogs including Facebook and LinkedIn.
What else is out there? A lot.
Tweet Better. Show someone the standard web interface, they don’t… Continue reading