Coattails of Giants: Link bait and the Social Media C.C.

In his review of a new book on social media, blogger Mark Schaefer suggested that SM is a little like a country club: exclusive. It’s an interesting post that has evolved into a great debate.

Is there a Social Media club or in-crowd?  Sure.

Many commentators, myself included, posted that his argument has some merit. There is a mutual admiration society in PR and SM, with folks quick to champion and compliment each other, especially “thought leaders.”

I.E. what I call “drive-by tweeting” or instantly RT almost anything and everything without actually taking the time to read the stories, just because of who tweeted it.

  • I’ve seen it done in rapid-fire succession, moments after the post with no time to have read the blog.
  • I have seen the same tweet RT’d over and over and over…and the link was bad. Either everyone loved the “come read my blog” tweet, or thought the blogger had a kick ass 404 page.

“I would not join any club that would have someone like me for a member.” – Groucho Marx.

No, it’s not a clique.

Social media is about choice: opting in or out, deciding whom to follow or not. Twitter, blogs, LinkedIn are open to everyone, nothing exclusive about it. (Doing it well, another story.)

Other comments mentioned that yes, there are smart people in SM, who are connected to each other and naturally read, share each other’s content. Which makes a lot of sense.

We came to that blog post for the same reason; we are interested in the topic: social media. I’ve found people, and people have found me because I write and comment about marketing, PR and social media. Since we’re all interested in the same topics, we follow the same people, join the same LinkedIn groups and so on.

It’s not groupthink; it’s community.

Being in a community, don’t we keep each other honest? Since “we” (excluding my slacker self) are in the know, are we more or less likely to call out each other’s B.S.?

Original poster Mark Schaefer, Beth Harte and a few others have a solid debate going in the comments thread; good back and forth, give and take on this issue of a “social media club.” It’s even spilled over onto Twitter. Better yet, the conversation has turned into a great discussion, with excellent comments from many including:

As interesting and thought-provoking as the original post may be, the comments thread is amazing and worth the read. A well-developed discussion, arguing various positions and opinions: Edward Boches, you should be proud.

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2 Responses to “Coattails of Giants: Link bait and the Social Media C.C.”

  1. Hey, this is pretty cool. A blog review.

    I’m glad you thought it was worthwhile and hope your readers do too. There was a follow-up article on the topic today, by the way.

    The “country club” protectionism is a difficult thing to address because it is based in human nature. Sychophants, teacher’s pets and social media suck-ups are all getting the same psychological benefits. What can be done about it? Nothing. The only thing you can influence is yourself and YOUR role in the space at the end of the day.

    Thanks for the groovy spin Davina. I’ve linked to it on {grow}!

    [Reply]

    Davina K. Brewer Reply:

    Mark- Your first blog generated such a good, well-argued discussion that got me thinking, I wanted to share it.

    The more I learn about social media, the more I find I stick to my own way of doing things rather than what anyone else does. But I do admit that it’s hard to go against the grain (as I’ve done in a few blog comments). You’re about the “human nature” part of it: everyone wants to be their own person, but then we all (admittedly or not) want to be liked, respected by all; it’s hard not to enjoy recognition or praise, want to keep that feeling going.

    BTW I posted on your follow-up article today as well. Thanks for reading, sharing your comments. I look forward to more blogs from you.

    [Reply]

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