Social Media, Public Relations, Marketing in 2010: Looking Back, to the Future

(aka The obligatory New Year’s blog)

Expecting a countdown of best Social Media moments or worst Public Relations goofs for 2009? A list of top SM or social marketing or PR trends for the past year? Not here. Marketing predictions or PR Trends for

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A little something extra: Go Create Something!

Since my friend Gini Dietrich says I need to work on blogging more often, I thought I’d fire off a hopefully not-just-filler quicky. How do you create?

Creativity is tough, it’s in that side of the brain so many of us struggle to access. Since I work in PR and graphic… Continue reading

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In Public Relations and Social Media: Gotta Watch The Blind Side

Caught the very good The Blind Side the other night, and looking forward to seeing it again. A true-life story as only Hollywood can do, The Blind Side is a movie about a kid with nothing who, with a lot of hard work and a little help from people in his community, achieved success… Continue reading

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You Should Sweat the Small Stuff

Customer service, social media campaigns, tech support, employee training, voice mail systems, environmental services, building signage: … it is all Marketing and PR and Branding.

Everything reflects on the company and the brand.

What does it say about a company that they are switching to using their own

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Better PR Tactics for Today’s Media

The October PRSA ICF meeting on Dead PR Tactics provided smart ideas from panelists: Connie Bryant, Newell Rubbermaid; Nancy Rogers, BOLDface Communications, Green Earth PR Network; Chris Schroder, Schroder PR; and moderator: Ed Van Herik, Independent Counselor.

After identifying… Continue reading

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Stick a Fork in It: Five Dead Public Relations Tactics

This month’s PRSA Independent Counselors meeting on Dead Public Relations Tactics provided great insights coupled with funny stories from panel speakers, including: Connie Bryant, Newell Rubbermaid; Nancy Rogers, BOLDface Communications, Green Earth PR Network; Chris Schroder, Schroder PR; and… Continue reading

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Just Say So: Disclosure, Transparency and Social Media

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The FTC says bloggers must disclose the relationship between a blog and any corporate or commercial ties that could be deemed sponsorship or endorsement, or pay

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