“There is no right or wrong way in social media.”
Every so often I see it. I hear it. And my eyeballs roll back in my head, I drink of the wine and sigh.
Madness. Poppycock. Piffle.
- If there was no wrong, there would be no posts about the pitballs of crappy corporate blogging and funny lists of why we don’t follow lame social media gurus. *
- There wouldn’t be an ocean hot water for folks to parboil Kenneth Cole, Groupon, Nestle and a host of others.
- If there was no wrong way, none of us would have jobs. (Maybe I could tweet for Ashton Kutcher, since he’s now doing it wrong – the other way.)
- If there were no bad examples or excellent case studies of the right ways, a lot of gurus, pundits and other leaders wouldn’t be able to sell some books.
I’ll sing you a chorus of “TEHO and we all have different goals, reasons, ambitions for being social.” Fine, whatever moves your furniture. But there are limits, there are many wrongs, including:
- Stealing other peoples work, copying blog posts.
- Taking credit for what’s not yours, i.e. retweeting without attribution.
- Spam link bait crap sucks and I still believe Auto-DMs are of the Devil.
- IMO small businesses need websites, but will grant there are exceptions. It’s wrong to say you must “do” social, have a Facebook page, Twitter or a blog. “Too boring to blog” is b.s., but of course there’s no shortage of poorly written, dull content out there.
FWIW you can flout conventional wisdom and break the Twitter rules, yet still achieve success. But when I see your company’s tweet stream is nothing but “we sell widgets, come see our widgets, which are totally for sale” tweets, then – unless you can come back at me with proof positive of your profitable sales – that’s the wrong way to do it.
If I were to write “my passions,” whatever I wanted – say, make every other blog post a Vampire Diaries recap – I’m sure many would say wrong strategy, bad move for my professional goals. And they’d be right. Unless of course, I was seeking to abandon PR and become a TV critic.
What’s right for me may not be wrong for you. Or something like that. Feel free to tell me I’m wrong.
*ETA: I really thought this list was good, funny; not calling the writer lame or guru. Apologies.