Frame it, copy it, blow it up and put it on your dashboard: I was wrong.
Not the first time, won’t be the last. Thinking about effective time management and social media, I’ve modified my position on Twitter: automation vs. self-scheduling.
- You can’t automate social media.
- You cannot program engagement. “Be you, not a robot.”
- You can’t schedule relationships.
- Your tools and apps will help, but won’t do the work for you, slackers.
- It’s not ok to fake your tweets and faking Twitter can cost you.
There is a difference in automated vs. scheduled tweeting. I’ve seen how it can be done, mixing programmed (not automated) tweets with real-time posts and engagement. It does work and can be authentic. Wonderful comments on Mark’s post about fake tweets, including Neicole Crepeau’s excellent breakdown of the differences in ghost, scheduled, blind, automated tweets.
The new plan:
- To improve my efficiency and maybe benefit followers, I’ll schedule the tweets throughout the day to keep my stream interesting but not overwhelming.
- I’ll mix in tweets hyping my own blog with many, many more about shit that’s actually useful.
- I’ll only schedule when I’m around to reply, keeping TweetDeck or something running in the background. If I’m going to be off the Twitters for a while and can’t engage… then I don’t schedule. Period.
Don’t think I’ve gone soft. Automating your Twitter as a feed to RT every post by Seth Godin, Chris Brogan or Guy Kawaski still sucks. (But this feed to automatically reply to anyone who tweets about Firely or Serenity with a Jayne quote, that is made of win.)
Do you know some other way of “keeping it real” yet not falling into the Twitter black hole of time suck? Thoughts, suggestions are always welcome.
Photo credit: Old Geek & Poke comic, via CC license.