Nothing is useless. Even the worst can serve as a bad example.
That little quip has been quoted a few ways, very true. It calls to mind the flap in that NYT blog post about PR, which if you’re here, you’ve probably already read it and its partner in the blame game. It’s been discussed, blogged, challenged, with many clever and helpful posts by some of the best and brightest.
Even in failure, we can learn something.
Leading by Example
Either good or bad, that’s one of the first things I started blogging about: marketing, public relations, social media. That’s why my Advertising posts have the subhead “WTH were they thinking?” It’s why the PR category is about “the good, the bad, the galactically stupid.”
I did a summary post on everything from pay to play, to spin, to plagiarism, covering ethical issues in journalism and PR.
What I wrote then: “Nothing deep or especially clever, just Fire Bad, Tree Pretty, Ethics Good.“
How dumb was I? Not very, but then not helpful either. I just called out these examples as bad without offering insights.
I used good, bad and dumb examples of PR for this object lessons post.
What I wrote then: “Lessons learned: 1) Start with better PR practices than bulk emailing pitches and 2) Have a plan for when things go sideways. Mistakes will happen. It’s what you do next to quickly fix it that’ll make a difference.”
How dumb was I? Less so, as I did seek to offer at least some lessons from these public fails.
Examples of Leadership
When I rant about Summer’s Eve, Groupon, The Gap or rave about Apple or Old Spice, there are lessons SMBs can learn and apply to their businesses. If you own a small business in Atlanta or Marietta or Roswell, you can learn from the mistakes of others, capitalize on their growing pains without risking your own.
I need to share case studies, examples of success with marketing, PR and social media. Give SMBs some takeaways that they can learn from the success of those who get it right and the fails of those who get it wrong.
I’ll add it to my ever-growing Blog Better Damnit! list. Thoughts?
Photo credit: Resisted the temptation to use a Charlie Sheen pic, but that shit’s not really funny. A Despair Demotivator it is.