I interrupt this week’s regularly scheduled profundity on public relations and social meida with this post. This by the way is why I don’t have strict editorial calendar, for the flexibility. And my slackness. Anyhoodle…
Mack Collier published a list about social media costs, with wildly varying ranges: Hourly from $50 to $500 and so on. I liked that it varied, as it always will. Experience, expertise, efficiency, skills, tools, talent all have their value, their worth for marketing, PR, anything.
I pay someone to do my oil changes for a reason. They can do it faster, better and to me, cheaper than I.
Let’s Get Together, It’ll Be Fun!
So when Erika Napoletano told the social media hacks to update their resumes, one of her suggestions to step up the game: Coffee. In the comments – and show some Respect for COMMENTS – lots of debate on that, including:
Dave Van de Walle said his time was worth more than a $5 cup of coffee. Richard Newton bemoaned the bait and switch of the coffee thing, people pressing for too much. I agree with Erika, I do help people, but am sick of the “coffee for brain power” exchange, people wasting my time.
- I send countless emails, with tons of questions and suggestions the essentially outline a campaign, never to hear back.
- I’ve sent some LMGTFY tweets to the slack and lazy.
- Just last week I helped a colleague think about an annual report project, with all the gritty details from writing and design, to graphics, printing, and distribution. She was appreciative of my free consultation, actually replied!
So with that horrible prelude, my New Coffee Rules:
- Be legit. Reply to my email and answer at least a few of my questions about what you want, what you are really willing to pay for and since YOU came to me, tell me why YOU think I may be the one to help.
- Quid quo the pro. You’re asking me to change out of my jammies and suffer the bitch-on-a-good-day Atlanta traffic, so you also have to listen to me, work with me. This has to be a give and take that couldn’t be done by phone or email.
- Manage your expectations. You’ll get your coffee’s worth and a helluva lot more. Like Erika said, don’t expect a post-graduate seminar or for me totally rewrite your marketing plan, complete with shiny new tagline in 45 minutes, just hand it to you on a cocktail napkin. Ain’t gonna happen.
- Show some damn appreciation. A follow up email saying thank you is nice and professional f@(k*ng courtesy! If you’re socially minded, maybe a nice RT, blog comment or even LinkedIn recommendation.
- Cheapskates beware. You are buying.
How do you handle the coffee consultation? Please share your rules.
Photo credit: Cafepress sells cool stuff, like that mug.