“Quickest way to get me to NOT read the post you tweeted: cover it with a popup ad for your e-crap.”
I started to tweet this yesterday, then I remembered I tweeted that last week, dammit!
Popups ads for free stuff are a scourge upon the Interents, a basic blogging what NOT to do.
Whenever I click a link via Twitter or Google reader, the second I see that popup ad to subscribe to your newsletter or download your FREE e-book, you’re lucky if I even bother with the post.
Free is Good
Lots of smart people share some wonderful tools and info for free.
- Jay Baer has social media worksheets, ebooks and other social media tools.
- Gini Dietrich won’t let you pick her brain (neither will I) because she shares a ton of great advice for FREE via newsletters, blogs, videos and more.
Via their blogs, tweets and networking I know that everyone from Jayme Soulati to Sarah Evans to Kimmo Linkama has something worth reading, that they share for free. So I’m happy to follow, subscribe; they don’t need to ask or push with the hard sell.
Call me a romantic
You want to get all posty and retweety and subscribing with me, I expect a long courtship. I expect dinner and movie first. And quality liquor. Don’t believe me, ask guest blogger Jenn Whinnem.
Matt Cheuvront posted that in social media you don’t get married after the first date (save a drunk Vegas thing, said I). Social media, marketing, relationships are not one-night stands. Don’t hit me with the sales pitch before I can even see what you have to offer. If ads and sidebar widgets aren’t enough for you:
- Change your “comment posted” message. “Thanks for commenting, feel FREE to subscribe…”
- Share it in replies: That’s why the blog is open to comments right? Reply to my comment and oh, direct me to your stuff you think I might like.
- Send it in an “old-fashioned” email. Personally thank me for the comment on your blog, then maybe share the link to your latest e-book.
- But please for the sake of puppies and unicorns, do NOT auto-DM me with it, I’m the quickest UNFOLLOW in Atlanta.
Now if only The Oatmeal would do a Popup Ads From Hell cartoon, I’d be set. Thoughts?
Image Credit: That over-the-top gif courtesy: By SpiderWeb-MarketingSystems via Wikimedia Commons